Sell-Side Advisor for SaaS Companies with $5M to $30M ARR

733Park advises SaaS companies on sales and acquisitions, with a sell-side practice built for founders rather than institutions. Engagements are senior-led by Lane Gordon and cover companies with $5M to $350M in enterprise value.

If you are looking for a sell-side advisor for a SaaS company with $5M to $30M ARR, you have probably already discovered the problem with this market. The advisors are either too big for you or too small for the deal.

Why this band is underserved

Bulge bracket and large middle-market banks staff deals with big teams and need big fees to justify them. A SaaS company at $8M or $20M ARR is below their line, and if they take the mandate anyway, it gets handed to the most junior people in the building. At the other end, business brokers work on volume. They list companies, they do not run processes, and they are not built for the complexity of a SaaS transaction: retention analysis, revenue quality diligence, competitive buyer dynamics, structure negotiation.

That leaves a real gap. Companies in this range are sophisticated businesses selling to sophisticated buyers, and they deserve a process run with the same rigor a $300M deal gets. That is the practice 733Park built. We have facilitated more than $10 billion in transaction volume across 209+ deals, and most of those deals lived in exactly this kind of range, not at the mega-cap end of the market.

What buyers care about at this size

At $5M to $30M ARR, buyers are underwriting three questions.

• Retention. Gross and net revenue retention are the first numbers every buyer asks for. Strong retention proves the product matters. Weak retention caps your multiple no matter how fast you are growing.
• Growth efficiency. Buyers at this size do not pay for growth alone. They pay for growth that does not burn a dollar to buy a dollar. Sales efficiency, payback, and margin trajectory all get examined.
• Founder dependence. If revenue, product direction, and key relationships all run through you, buyers see risk and price it in. Deals with heavy founder dependence close with longer earnouts and more deferred consideration. Reducing that dependence before a process is one of the highest-return moves a founder can make.

We consult on exit readiness for founders who want to fix these things before going to market, because a year of preparation routinely changes both the price and the structure of the eventual deal.

A senior-led process, start to finish

Every 733Park engagement is run directly by Lane Gordon. Positioning, buyer outreach, management meetings, negotiation, and close. No handoff to associates after the pitch. That matters most at this deal size, where judgment calls in negotiation move real percentages of your outcome and there is no committee to catch a junior banker's mistake.

The process itself is straightforward. We build the buyer map across strategics and private equity, position the company around the metrics buyers actually underwrite, create competition, and drive to close. Most engagements close within four to six months from kickoff. Our background runs deepest in payments, with comparable depth across fintech, vertical SaaS, and AI. If your SaaS company touches payments or embedded fintech, that experience directly expands your buyer list.

Selling a SaaS company you spent a decade building is not a listing exercise. It is a negotiation campaign, and the quality of the process shows up in the number.

If your SaaS business is in the $5M to $30M ARR range and you are thinking about a sale, now or in two years, start with a confidential conversation at 733park.com/contact or benchmark yourself with our free valuation calculator at 733park.com/tools/portfolio-valuation.